*This article was written by Erica Moss see below*
“Local television stations and newspapers, cable stations, news magazines, websites, and apps should embrace this audience-centric perspective. We need them to tell important stories from a perspective about which the audience cares and in a manner which enraptures them.”
— Rachel Davis Mersey, associate professor, Northwestern University
It’s not exactly breaking news that the field of journalism is evolving. Shorter attention spans, more competition for web real estate and technology are just a few of the things that have changed the way professionals approach the way they do their jobs.
And there’s certainly no one-size-fits-all approach — finding new ways to inform and connect others requires a healthy amount of creativity. “It won’t be about how much and how fast we’re pushing things out, but about how we can make it unique enough to connect with its audience,” says Rebecca Potzner, Game Day Communications.
So what does this mean? It means that continuing to hone your skills will be key to owning and maximizing the digital innovations in the journalism space. And a new online Master of Science in communications from the Newhouse School at Syracuse University might be the solution you’re looking for.
This degree provides foundational knowledge in communications principles as well as the chance to specialize in one of three tracks: PR, advertising or journalism innovation. In the journalism track, students will explore communication through social media and using multimedia platforms to tell stories. Other topics include: data journalism, information visualization and investigative journalism. Classes are delivered online from Newhouse faculty, and coursework is available anytime and anywhere you have an Internet connection.
“The unique blend of online and in-person learning experiences mirrors the way that communications is happening today,” says Anthony Rotolo, a leading expert on emergent media and digital technologies and program director for Communications@Syracuse.
Students will have access to the same resources and services as on-campus students, and join a network of more than 26,000 alumni worldwide. Classes start in July. Questions? Feel free to email our admissions team at firstname.lastname@example.org or chat us on Twitter @SyracuseComm.
Erica Moss is the community manager for Communications@Syracuse, an online masters in communications program, offered from the Newhouse School at Syracuse University. In her free time, she enjoys all things pop culture and connecting with people on Twitter @ericajmoss.